Most app development teams are still learning how to do UX design and creative product development. In this session, we'll see some examples of the mistakes that come from an immature understanding of design, ranging from development of the F-35 fighter jet to creation of Microsoft's Story Remix in 2017. We'll start with the danger of the phrase "Wouldn't it be cool if…" as a red flag for potentially bad design, and then look at other ways developers and designers can be disconnected from their users and customers. This session injects humor into a tutorial on how *not* to do innovative design, along with alternative design techniques that promote innovation with value and resilience. Whether your team uses formal design or not, you're really doing design when you create an app, so here's your chance to avoid some serious mistakes while doing it.

You will learn:

• See real world design failures
• The reasons they failed, so you can avoid similar failures
• Gain understanding of alternative design approaches much less likely to fail